What is it and how does it work?

In the coaching world, it is important to use the correct pronouns and verbs to describe the process. The word coaching is the actual verb or process that takes place between a Coach and a Coachee. In other words, a coaching process is a task-oriented process filled with empathic listening and powerful questions that guide and allow the coachee to establish concrete and measurable objectives in order to grow as a professional and human being.


The "first" coaches appeared in the sports realm, in which a leader would use a strategy to instruct or train an individual, a group, or a team in the fundamentals of a specific sport to achieve common goals. Now-a-days, this definition has expanded into other areas, including the professional and personal life of individuals and organizations.

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Who's directly involved in the process?

  • The Coach: A trained and certified professional that employs a series of specific competencies in order to help another (or group) achieve its maximum potential.

  • The Coachee (or Client): A person that receives coaching from a coach in order to establish specific and attainable goals. This person must be interested in achieving his/her full potential in his/her personal or professional life.

  • The Sponsor (or Client): Sometimes a company, organization, or family member pays for or contributes to the costs of a coaching process done for someone else (or group of people). In this case, there is a macro goal in mind that needs to be achieved, as well as specific goals designed by the actual coachee(s). Both the sponsor's and the coachee's objectives are important, so the coach should aid the coache too align his/her goals to that of the sponsor's.

How is the process like?

You don't really have to have a specific goal in mind to start a coaching process, only the motivation to become a better person and/or grow as a professional.  

Empatik suggests each coaching session to last between 45 minutes to 1 hour, and if the coachee really wants to achieve an effective process, he/she should schedule one meeting a week. The sessions can take place virtually using Zoom or Skype, or face-to-face.

If you want to know more details about coaching sessions with Empatik,  click below to book a preliminary session and ask away!


Feel free to email us or call us anytime, we are here for you seven days a week. 

"The COACH provides COACHING to the COACHEE"

  • Reach your maximum potential, one hour at a time

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There are several recognized associations that certify professional coaches world-wide. Empatik Consulting derives its core philosophy from the ICF, the AICM and the LATAM School of Coaching & Mentoring.

International Coaching Federation
la escuela coaching & mentoring latam


Need help?

Contact us at +(57) 320-534-3233  or email us at

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