Customer Experience Design
What entails an experience design?
A business used to only rely on the quality of its product to keep itself in the market. Today, the competition is so high that the sole product does not guarantee the permanence of a product in the market. The experience a customer has, how negative or positive he or she perceives each touchpoint, is what differentiates great long-lasting businesses.
Overall, a customer's experience is the sum of all the experiences a client has with a service provider, company or product, throughout the duration of that client-provider relationship. Whether the entity has a physical or virtual structure, there are multiple touch-points that can either retain or lose a client.
According to UX Magazine, a Customer Experience (CX) Design is "the practice of designing products/services with the focus on the quality and thoughtfulness of the user experience. Every touchpoint within the customer’s interaction with a product/service is designed to deliver experiences based on the brand’s promise. It requires companies to weave in storylines through online and offline experiences that bring the brand to life."
Empatik Consulting offers dynamic workshops tailored to your specific business or brand, in which you can visualize, measure, and redesign each touchpoint in order to create amazing and positive experiences for your customers while innovating processes through best practices! Contact us today for more information.
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