The Basics of SEO

SEO is a marketing discipline that focuses on the visibility of websites in non-paid (organic) search engine results, such as Google, Yahoo!, and Bing. When referring to SEO techniques, we include the technical and creative aspects required to increase a page's awareness in search engines: how the page ranks within a specific search engine and how much traffic (views) it drives. 

 

There are so many elements to SEO, from the amount and quality of the links to your page to the (key)words included in your page. Overall, it is imperative to structure your site in a way that search engines (robots) can understand while taking into consideration the aesthetic and easiness of use for its viewers.

 

Empatik Consulting can help you understand the basic concepts of SEO to structure a search engine-friendly website. You will learn how to increase traffic to your website through smart links and correct use of keywords using easy and practical tools. Call us today!

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